Hospitality Marketing Blog

Madigan Pratt Presents The Benefits of Hotel CRM at Portugal Tourism Conference

Madigan Pratt, president of MP&A Digital & Advertising will discuss the benefits of Customer Relationship Marketing at the 10th Annual Tourism Conference to be held on Friday, May 6, 2016 in Madeira, Portugal.

The theme for this year’s conference is “The Customer” with attendance expected to be close to 1,000 representing a broad cross-section of tourism industry professionals and students.

“I am pleased to be invited to speak to such an august forum on the virtues of CRM, “said Madigan Pratt.…


The Linkage Between Your Hotel’s Brand Promise, Loyalty and Profitability

Delivering an exceptional guest experience is a fundamental goal of every hotel seeking profitability and a good return on investment for its owners. But a recent analysis by Deloitte shows how hotels must go far beyond the guest experience to achieve that goal.

The Deloitte analysis of the J.D. Power 2015 North America Hotel Guest Satisfaction Index Study concludes that:

Underlying the guest experience, a hotel’s brand promise can have a strong impact on business results.


MP&A Digital Wins Best In Class Interactive Media Web Awards

MP&A Digital & Advertising received two Best in Class Interactive Media Awards™ for the design and development of the Jamaica Inn website. The prestigious honors were specifically for excellence in both Travel/Tourism and Hotel/Resort.

The accolades recognize that the website for Jamaica Inn, recently named the Second Best Hotel in the Caribbean by TripAdvisor, surpassed the standards of excellence that comprise the web’s most professional work. The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content.…


Madigan Pratt to Present Hotel CRM Best Practices at NAVIS Leadership Conference

Each year many of the hospitality industry’s thought leaders meet at the NAVIS Leadership Conference to present, and discuss strategies to generate positive bottom line impact for hotels. This year’s Conference is being held in Orlando, February 24 -26.

Featured speakers include Peter  Yesawich, Vice Chairman of MMGY Global, Larry Mogelonsky, Founder of LMA Communications, Richard Dunbar, Director of Partnerships at Flip.to, and Madigan Pratt, President of MP&A Digital & Advertising.

Navis PartnershipFor complete information on the conference agenda and to register click here.…


Madigan Pratt to Present at HSMAI Digital Strategy Conference

  • February 11th, 2016
  • Posted by Madigan Pratt
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Madigan Pratt, president of MP&A Digital & Advertising will present a case study on how integrated Customer Relationship (iCRM) helped a five-star resort double revenue in two and a half years. The presentation will be delivered at the HSMAI Digital Strategy Conference on February 17th at the Marriott Marquis in New York City.

For over a decade the conference has delivered the most comprehensive digital marketing event for the hotel industry.  Key stakeholders convene to address the most critical trends affecting digital marketing in hotels today.…


MP&A Digital Launches Luxury European Hotel CRM Initiative

MP&A Digital & Advertising, an agency offering top luxury Caribbean hotels integrated Customer Relationship Marketing (iCRM) solutions has formed a new agency based in Paris, France with the expressed purpose of ensuring luxury European hotels maximize occupancy and profitable revenue. The agency is a partnership with StringCan Interactive with offices in Paris and Phoenix, Arizona.

The new agency is named Marketing Luxury Hotels or MLH. Together as MLH the two firms offer their best and brightest marketing and creative talent as well as technology to help luxury European hotels prosper in the digital age.…


Jamaica Inn and Nisbet Plantation, Nevis Win Distinguished Website Awards

  • November 11th, 2015
  • Posted by Madigan Pratt
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These two small luxury Caribbean hotels both sport 5-Star TripAdvisor rankings and partner with MP&A Digital + Advertising for integrated Customer Relationship Marketing (iCRM). Now they have something else in common – both Jamaica Inn and Nisbet Plantation won Silver for their new website designs in the recent W³ Awards.

The W³ Awards, judged by the Academy of Interactive and Visual Arts, honor creative excellence on the web, and recognize the creative and marketing professionals behind award winning sites.…


MP&A Digital Expands and Welcomes Stephanie Miller

WILLIAMSBURG, Va. – MP&A Digital & Advertising, an award-winning full-service CRM agency, announces the addition of Stephanie Miller to its team of professional marketers.

As account executive and social media manager, Miller will assist in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable customers using its successful integrated Customer Relationship Marketing (iCRM) approach.…


Top Caribbean Hotel Awards Won By The Somerset, Turks & Caicos and Rosalie Bay, Dominica

The Somerset on Grace Bay in Turks and Caicos was declared the winner of the Marketing Award and Rosalie Bay in Dominica the winner of its Sustainability Award at the Caribbean Hotel and Tourism Association’s CHIEF Conference in Puerto Rico last weekend.

Case studies submitted by both resorts highlighted each one’s extraordinary achievements in their respective areas of marketing and sustainability. Each resort made it to the final round being named among the top three in their category with the eventual winners announced at the CHIEF Conference.…


Caribbean’s No. 1 Resort Retains Luxury Customer Relationship Marketing Professionals

Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba’s famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record.

Bucuti, the 2015 #1 Best Hotel of the Caribbean according to TripAdvisor, retained MP&A Digital & Advertising, a full-service integrated marketing agency, for its expertise in integrated Customer Relationship Marketing (iCRM) and public relations services. MP&A Digital & Advertising, recognized for its successes with the Caribbean’s best properties, will develop a creative communications program for the 104-room property dually renowned for its service excellence and its forward-thinking green initiatives.…