Hospitality Marketing Blog

MP&A Wins Big for Local Client–and One 1,800 Miles Away

MP&A Digital & Advertising has been recognized by the Academy of Interactive and Visual Arts (AIVA) with Communicator Awards for exceptional creative efforts.

MP&A Digital & Advertising was recognized with two Communicator Awards:

• Silver Award of Distinction, Print Brochure, Non-Profit: Muscarelle Museum of Art
• Silver Award of Distinction, Print Brochure: Rosalie Bay Resort, Dominica – Gló Spa

The Communicator Awards is the world’s largest and most competitive awards program honoring the creative excellence for communications professionals. This year’s contest attracted more than 6,000 entries. The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.…


The New Hotel Mantra – “Drive Profitable Direct Bookings”

You are witnessing an upheaval within the Online Travel Agency space and it doesn’t necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. Booking.com no longer sharing client emails with hotels. Analysts estimate that Expedia, Priceline and Travelocity will generate a combined $80 billion in hotel and vacation rental bookings this year. And so it goes.

OTAs are becoming increasingly aggressive in siphoning business away from their “hotel partners.” Do any OTAs you work with buy your branded keywords? You work hard to build brand awareness and the OTAs are there to snare the booking when someone does a search specifically for your hotel .…


Hospitality Excellence Where Everyone is a Winner

Online review sites like TripAdvisor have been around for over a decade now. Unquestionably they have forced hoteliers to seriously focus on customer comments. Remember the days when paper comment cards were reviewed in the privacy of the GM’s office with action taken as s/he deemed necessary? Those were the days!

Today there is nowhere to hide. Transparency rules.

Every hotel is totally exposed through online review sites making every comment important.

The good news is that actions hoteliers are taking to provide an excellent guest experience can lead to even more good news. Good news that can spread beyond the management team circle, beyond the staff and even potential guests who will read them.


The Benefits of Being A Digital Leader vs. Laggard

A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It’s the digital leaders vs.the digital laggards and the financial implications are enormous.

The study included data on 1,000 brands across a wide range of product categories covering 20,000 customer journeys and 100,000 touchpoints. Three not so surprising findings from the study include:

  1. More Channels = More Competition – With the proliferation of branding channels and messages comes increased competition for share of the consumer’s attention
  2. Consumers Are Taking Control- The impact of company branding messages and likelihood of conversion tends to decrease as consumers become more digitally adept, i.e.

Time for Hotels to Focus on Driving Direct Bookings

I’m sure you have already heard the news that Expedia is planning on buying Orbitz in a $1.34 billion deal. To read the Wall Street Journal’s take on situation, just click here.

What caught my eye was a line in the second paragraph which says the “deal is sure to spark grumbling from hotel and airline operators, who are wary of having even bigger companies standing between them and their customers.”

As a hotel operator I hope you are doing more than just grumbling. There has never been a better time for hotels to commit to driving significantly more direct bookings. Here are some actions that can be taken immediately.…