Holy #Hashtag! Loyalty in The Digital Age

 Loyalty may be marketing’s Holy Grail, but the rules are changing in the digital age. So you just might want to hold that tweet and lighten up on the hashtags.
That was the take-away from Wharton’s recent marketing conference, “Building Loyal Customers in the Information Age.” While marketers have more data than ever, the truth is that customer loyalty is declining …


International Davey Awards Recognize MP&A Digital & Advertising with Gold and Silver Honors

MP&A Digital & Advertising has been awarded two Davey Awards from the International Academy of the Visual Arts.
The agency received a Gold Award for Print/Design for a wedding brochure created for Two Rivers Country Club at Governor’s Land in Williamsburg, Virginia, and a Silver Award for Website Design for Jamaica Inn in Ocho Rios, Jamaica.
With nearly 4,000 entries from across …


TripAdvisor Update – Bigger and More Important Than Ever

Two noteworthy articles came across my desk last week. Both involved the same company and after reading each all I could say was, “Wow!” Both were about TripAdvisor and confirmed the company is becoming an indispensable part of the social fabric in the travel purchasing process.
The first article announced TripAdvisor’s fourth quarter and full year 2013 financial statement. The second …


Honoring the Top 1% of TripAdvisor: 2014 Travelers’ Choice Awards

  • January 27th, 2014
  • Posted by admin
  • Agency news, Awards, TripAdvisor
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Travelers have spoken and the results are in. TripAdvisor has sifted through literally millions of reviews from travelers around the world to identify user favorites and name the 2014 Travelers’ Choice winners.
This year, more than 7,000 properties received recognition in categories including top hotels, small hotels, family, romance, luxury, and B&Bs and inns. While this number may seem staggering, especially …


MP&A Digital & Advertising Honored with Three HSMAI Adrian Awards

MP&A Digital & Advertising, a full-service integrated agency specializing in the travel industry, has been recognized by the Hospitality Sales & Marketing Association International (HSMAI) with three Adrian Awards for exceptional digital marketing and public relations efforts.
The HSMAI Adrian Awards, which are the world’s largest and most prestigious travel marketing competition, recognize excellence in advertising, public relations and digital marketing in …


Madigan Pratt to Present Marketing Case Studies at TripAdvisor Master Class

Madigan Pratt, President of MP&A Digital and Advertising, will be presenting marketing case studies on successful TripAdvisor strategies at the next TripAdvisor Master Class. The class will be held on Monday, December 9, 2013, at the Hilton Rose Hall Resort in Montego Bay, Jamaica.
“TripAdvisor is one of the most powerful marketing tools a hotel can have and integrating it into …


Email vs. Social Media – Which One Deserves Your Marketing Dollar?

Ever hear the one about the hotelier who had too much money to spend on marketing? Neither have I.
Financial constraints on marketing budgets are all too common in the hospitality industry. As a result hoteliers are constantly evaluating and balancing budgets in an effort to generate the greatest proven return on investment while at the same time trying to stay …


A Salute To Three of the Best Resorts in the Caribbean

The discerning readers of Condé Nast Traveler have spoken. This week the prestigious travel magazine released the results of its annual survey recognizing the best cities, islands, cruise lines, airlines, hotels and resorts in the world.
Congratulations to all of the honorees of the 2013 Readers’ Choice Awards! A special congratulations to the three MP&A Digital & Advertising clients who were …


Warning to Hotels: Don’t Post Fake Reviews

Review sites like Google, Yelp, Citysearch and even TripAdvisor have taken a huge hit recently in the media for publishing fake reviews. So have a number of so-called reputation management companies for helping foster the practice.
Just yesterday the New York Times reported that the State’s Attorney General, Eric T. Schneiderman had reached an agreement with 19 companies to pay a total of …


MP&A Digital & Advertising Promotes Catherine Smagala to Account Supervisor

WILLIAMSBURG, Va. – MP&A Digital & Advertising, an award-winning full-service agency in Williamsburg, has promoted Catherine Smagala to Account Supervisor.
Smagala has been at the agency for six years, initially serving in the role of Account Executive and later as Sr. Account Executive. She manages the accounts of several of the agency’s hospitality clients including: Jamaica Inn in Ocho Rios, Rosalie …