Hospitality Marketing Blog

Time for Hotels to Focus on Driving Direct Bookings

I’m sure you have already heard the news that Expedia is planning on buying Orbitz in a $1.34 billion deal. To read the Wall Street Journal’s take on situation, just click here.

What caught my eye was a line in the second paragraph which says the “deal is sure to spark grumbling from hotel and airline operators, who are wary of having even bigger companies standing between them and their customers.”

As a hotel operator I hope you are doing more than just grumbling. There has never been a better time for hotels to commit to driving significantly more direct bookings. Here are some actions that can be taken immediately.…


TripAdvisor Business Listings For Life?

While at first this may sound like a good thing, be careful what you wish for. Hoteliers really need to know the financial implications of the road ahead.

Last week we posted an article about how hotels have been hit with TripAdvisor sticker shock when it came time to renew their Business Listing. They are seeing renewal costs double and triple over what they paid the previous year. Have you budgeted for that?

No one knows how much TripAdvisor is planning on raising their costs in the years ahead. However some recent moves seem to be sending a clear signal that they want hotels to be subscribers for life – whether you like it or not.…


Caribbean Hotels Hit With TripAdvisor Sticker Shock

Hoteliers take note. If you haven’t renewed your TripAdvisor Business Listing lately hold on to your hats. Rates have gone up and in most cases substantially – like double what was paid last year.

Caribbean Marketplace is taking place in Puerto Rico this week. Several years ago, at Marketplace, the TripAdvisor Business Listing was introduced. Since many hoteliers signed up at that time they are being asked, or will soon be asked to renew with sizable increases in fee.

Hopefully there is money in your budget to cover the increase. The consequences for not renewing are substantial. In addition to going a year without direct links to your website, reservations email and phone number, the price of a “new” listing is significantly higher than the increased rate for renewal would be.…


An Open Letter to Jeff Bezos – CEO of Amazon

Dear Mr. Bezos,

Congratulations on Amazon’s impending move into the online travel business. It’s exciting that Amazon is a great admirer of high-end, independent hotels and resorts and values the uniqueness of this segment.  I wish you great success with your initial launch in four U.S. cities

We hope that your expansion into the Caribbean comes soon. Here are five properties that should be at the top of your consideration set. Each fits your criteria, is independent and carries a four-star TripAdvisor rating or higher. Three sport a coveted five-star rating. All, like Amazon, have built reputations for delivering superior levels of customer satisfaction.…


Helping Hotels Scare Up More Boo!-kings

MP&A Digital & Advertising recently carved up some Halloween fun for its hospitality clients.  The result, a howling good time and “spook-tacular” photo and video content to share across social media and beyond.

MP&As luxury Caribbean resorts who benefited from a pumpkin carving party were Jamaica Inn in Ocho Rios, Jamaica; Nisbet Plantation Beach Club in Nevis, West Indies; The Somerset on Grace Bay, Turks and Caicos: Bolongo Bay Beach Resort in St. Thomas, USVI;  Rosalie Bay Resort in Dominica. Local client Two Rivers Country Club at Governor’s Land in Williamsburg got in on the fun and received their own pumpkin carving.

Each client received their own photo and video to share.…