Hospitality Marketing Blog

An Open Letter to Jeff Bezos – CEO of Amazon

Dear Mr. Bezos,

Congratulations on Amazon’s impending move into the online travel business. It’s exciting that Amazon is a great admirer of high-end, independent hotels and resorts and values the uniqueness of this segment.  I wish you great success with your initial launch in four U.S. cities

We hope that your expansion into the Caribbean comes soon. Here are five properties that should be at the top of your consideration set. Each fits your criteria, is independent and carries a four-star TripAdvisor rating or higher. Three sport a coveted five-star rating. All, like Amazon, have built reputations for delivering superior levels of customer satisfaction.…


Helping Hotels Scare Up More Boo!-kings

MP&A Digital & Advertising recently carved up some Halloween fun for its hospitality clients.  The result, a howling good time and “spook-tacular” photo and video content to share across social media and beyond.

MP&As luxury Caribbean resorts who benefited from a pumpkin carving party were Jamaica Inn in Ocho Rios, Jamaica; Nisbet Plantation Beach Club in Nevis, West Indies; The Somerset on Grace Bay, Turks and Caicos: Bolongo Bay Beach Resort in St. Thomas, USVI;  Rosalie Bay Resort in Dominica. Local client Two Rivers Country Club at Governor’s Land in Williamsburg got in on the fun and received their own pumpkin carving.

Each client received their own photo and video to share.…


The Case for Hotel Videos

Do you know any hoteliers that have been putting off creating professionally produced videos for their small luxury hotel? I’ll bet you do and the reason is most likely that they are just too expensive. Really?

This is perhaps the most common reason a company, including hotels, will use when it doesn’t want to purchase something. Sure, it will cost money, but what are the benefits? How much revenue will videos produce? What will be your return on investment? It’s not about how much something costs, but how ROI a hotel can expect.

The problem is no video production company will guarantee a hotel how much incremental revenue professionally produced and properly promoted videos will generate.…


What in Hell is the U.S.P.? And Why Do You Need One? Redux

Every so often it’s a good idea to step back and review the real definition of the U.S.P.  While the Unique Selling Proposition is one of the most basic and important components of a hotel’s marketing program it is also one of the least understood. Consultants and advertising agencies are developing varying definitions of the U.S.P., some of which are quite far from the original.

So, following is an updated article on the subject and several new examples of hotels that have developed and benefitted from having a strong U.S.P.’s.

Enjoy,

Madigan…


The Most Effective Yet Underutilized Hotel Marketing Discipline

Public relations, online advertising, websites, SEO, sales, social media and email are all common forms of marketing used by small luxury hotels today. They are assembled in various mixes to form a hotel’s marketing and communications plan.

These plans get the word out and hopefully generate the revenue that management and owners budgeted. Sometimes they do and sometimes they don’t. Over the course of the past few years far too many have proven they don’t.

So why are so many small luxury hotels missing the mark when hotel chains, casinos and even cruise lines are meeting goals? You might say it’s because chains, cruise lines and casinos spend so much money on advertising, but that would be missing the real reason for their success.…