Hospitality Marketing Blog

Caribbean’s No. 1 Resort Retains Luxury Customer Relationship Marketing Professionals

Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba’s famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record.

Bucuti, the 2015 #1 Best Hotel of the Caribbean according to TripAdvisor, retained MP&A Digital & Advertising, a full-service integrated marketing agency, for its expertise in integrated Customer Relationship Marketing (iCRM) and public relations services. MP&A Digital & Advertising, recognized for its successes with the Caribbean’s best properties, will develop a creative communications program for the 104-room property dually renowned for its service excellence and its forward-thinking green initiatives. The program will include online and database marketing, advertising, reputation management, promotion and public relations.…


MP&A Digital Named NAVIS Certified Partner

MP&A Digital & Advertising, a leading hospitality marketing company focused on driving profitable revenue and creating loyal guests for luxury hotels is pleased to announce that it has just been named a NAVIS Certified Partner and the only certified partner serving the Caribbean, Bahamas and Bermuda.

NAVIS is a sales and marketing solution provider helping hotels leverage the full profit potential of their direct channel. Their NAVIS Reach solution is the top hospitality CRM solution on the market today.

Navis Partnership“It’s a fact that the companies with the most loyal guests are also the most profitable. This is why we are excited to partner with NAVIS,” said Madigan Pratt, president of MP&A Digital.…


MP&A Wins Big for Local Client–and One 1,800 Miles Away

MP&A Digital & Advertising has been recognized by the Academy of Interactive and Visual Arts (AIVA) with Communicator Awards for exceptional creative efforts.

MP&A Digital & Advertising was recognized with two Communicator Awards:

• Silver Award of Distinction, Print Brochure, Non-Profit: Muscarelle Museum of Art
• Silver Award of Distinction, Print Brochure: Rosalie Bay Resort, Dominica – Gló Spa

The Communicator Awards is the world’s largest and most competitive awards program honoring the creative excellence for communications professionals. This year’s contest attracted more than 6,000 entries. The Communicator Awards are judged and overseen by AIVA, a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.…


The New Hotel Mantra – “Drive Profitable Direct Bookings”

You are witnessing an upheaval within the Online Travel Agency space and it doesn’t necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. Booking.com no longer sharing client emails with hotels. Analysts estimate that Expedia, Priceline and Travelocity will generate a combined $80 billion in hotel and vacation rental bookings this year. And so it goes.

OTAs are becoming increasingly aggressive in siphoning business away from their “hotel partners.” Do any OTAs you work with buy your branded keywords? You work hard to build brand awareness and the OTAs are there to snare the booking when someone does a search specifically for your hotel .…


Hospitality Excellence Where Everyone is a Winner

Online review sites like TripAdvisor have been around for over a decade now. Unquestionably they have forced hoteliers to seriously focus on customer comments. Remember the days when paper comment cards were reviewed in the privacy of the GM’s office with action taken as s/he deemed necessary? Those were the days!

Today there is nowhere to hide. Transparency rules.

Every hotel is totally exposed through online review sites making every comment important.

The good news is that actions hoteliers are taking to provide an excellent guest experience can lead to even more good news. Good news that can spread beyond the management team circle, beyond the staff and even potential guests who will read them.