Hospitality Marketing Blog

Jamaica Inn and Nisbet Plantation, Nevis Win Distinguished Website Awards

  • November 11th, 2015
  • Posted by Madigan Pratt
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These two small luxury Caribbean hotels both sport 5-Star TripAdvisor rankings and partner with MP&A Digital + Advertising for integrated Customer Relationship Marketing (iCRM). Now they have something else in common – both Jamaica Inn and Nisbet Plantation won Silver for their new website designs in the recent W³ Awards.

The W³ Awards, judged by the Academy of Interactive and Visual Arts, honor creative excellence on the web, and recognize the creative and marketing professionals behind award winning sites.…

MP&A Digital Expands and Welcomes Stephanie Miller

WILLIAMSBURG, Va. – MP&A Digital & Advertising, an award-winning full-service CRM agency, announces the addition of Stephanie Miller to its team of professional marketers.

As account executive and social media manager, Miller will assist in the day-to-day management of marketing communications and social media efforts for the agency’s growing list of clients. MP&A helps several of the Caribbean’s top hotels and resorts acquire and retain profitable customers using its successful integrated Customer Relationship Marketing (iCRM) approach.…

Top Caribbean Hotel Awards Won By The Somerset, Turks & Caicos and Rosalie Bay, Dominica

The Somerset on Grace Bay in Turks and Caicos was declared the winner of the Marketing Award and Rosalie Bay in Dominica the winner of its Sustainability Award at the Caribbean Hotel and Tourism Association’s CHIEF Conference in Puerto Rico last weekend.

Case studies submitted by both resorts highlighted each one’s extraordinary achievements in their respective areas of marketing and sustainability. Each resort made it to the final round being named among the top three in their category with the eventual winners announced at the CHIEF Conference.…

Caribbean’s No. 1 Resort Retains Luxury Customer Relationship Marketing Professionals

Intimate, eco-driven Bucuti & Tara Beach Resorts, the highly popular luxury resort on Aruba’s famous Eagle Beach, has selected MP&A Digital & Advertising as its agency of record.

Bucuti, the 2015 #1 Best Hotel of the Caribbean according to TripAdvisor, retained MP&A Digital & Advertising, a full-service integrated marketing agency, for its expertise in integrated Customer Relationship Marketing (iCRM) and public relations services. MP&A Digital & Advertising, recognized for its successes with the Caribbean’s best properties, will develop a creative communications program for the 104-room property dually renowned for its service excellence and its forward-thinking green initiatives.…

MP&A Digital Named NAVIS Certified Partner

MP&A Digital & Advertising, a leading hospitality marketing company focused on driving profitable revenue and creating loyal guests for luxury hotels is pleased to announce that it has just been named a NAVIS Certified Partner and the only certified partner serving the Caribbean, Bahamas and Bermuda.

NAVIS is a sales and marketing solution provider helping hotels leverage the full profit potential of their direct channel. Their NAVIS Reach solution is the top hospitality CRM solution on the market today.…

MP&A Wins Big for Local Client–and One 1,800 Miles Away

MP&A Digital & Advertising has been recognized by the Academy of Interactive and Visual Arts (AIVA) with Communicator Awards for exceptional creative efforts.

MP&A Digital & Advertising was recognized with two Communicator Awards:

• Silver Award of Distinction, Print Brochure, Non-Profit: Muscarelle Museum of Art
• Silver Award of Distinction, Print Brochure: Rosalie Bay Resort, Dominica – Gló Spa

The Communicator Awards is the world’s largest and most competitive awards program honoring the creative excellence for communications professionals.…

The New Hotel Mantra – “Drive Profitable Direct Bookings”

You are witnessing an upheaval within the Online Travel Agency space and it doesn’t necessarily spell good news for independent luxury hotels. Expedia buying Travelocity. no longer sharing client emails with hotels. Analysts estimate that Expedia, Priceline and Travelocity will generate a combined $80 billion in hotel and vacation rental bookings this year. And so it goes.

OTAs are becoming increasingly aggressive in siphoning business away from their “hotel partners.” Do any OTAs you work with buy your branded keywords?…

Hospitality Excellence Where Everyone is a Winner

Online review sites like TripAdvisor have been around for over a decade now. Unquestionably they have forced hoteliers to seriously focus on customer comments. Remember the days when paper comment cards were reviewed in the privacy of the GM’s office with action taken as s/he deemed necessary? Those were the days!

Today there is nowhere to hide. Transparency rules.

Every hotel is totally exposed through online review sites making every comment important.

The good news is that actions hoteliers are taking to provide an excellent guest experience can lead to even more good news.

The Benefits of Being A Digital Leader vs. Laggard

A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. It’s the digital leaders vs.the digital laggards and the financial implications are enormous.

The study included data on 1,000 brands across a wide range of product categories covering 20,000 customer journeys and 100,000 touchpoints. Three not so surprising findings from the study include:

  1. More Channels = More Competition – With the proliferation of branding channels and messages comes increased competition for share of the consumer’s attention
  2. Consumers Are Taking Control- The impact of company branding messages and likelihood of conversion tends to decrease as consumers become more digitally adept, i.e.

Time for Hotels to Focus on Driving Direct Bookings

I’m sure you have already heard the news that Expedia is planning on buying Orbitz in a $1.34 billion deal. To read the Wall Street Journal’s take on situation, just click here.

What caught my eye was a line in the second paragraph which says the “deal is sure to spark grumbling from hotel and airline operators, who are wary of having even bigger companies standing between them and their customers.”

As a hotel operator I hope you are doing more than just grumbling.…